Natalie Flippiong the tirew .jpg
Jae_020 copy black and white version.jpg
Natalie Flippiong the tirew .jpg




Education + Certifications

University of San Francisco
Masters Degree Counseling Psychology
American College of Sports Medicine 


How did you get into training and why j+k?

Personal training allows me to be in tune with my passion for exercise and for helping others. I am also training to be a psychotherapist, and hope to one day integrate physical fitness into mental health treatment programs. I truly believe beyond its physical benefits, exercise can also improve mental health, relieving anxiety and reducing symptoms of depression. As for my decision to work at J+K, I really connected with the studio's personalized approach toward its clients as well as Jae's compassion for everyone who walks in the door. 

Where are you from and what brought you to the Bay Area?

I am originally from Memphis, TN and I came to the Bay Area, knowing that a place so unique and accepting like San Francisco would push me to learn more about myself, others, and the world. I also went to graduate school at the University of San Francisco, earning a degree in Counseling Psychology.











Growing up in Memphis came with its own ups and downs as the city dealt with economic hardship, crime and poverty.  I saw my own family try to stay afloat despite a decent income and endure through hard times. Yet my family always set the tone that we would always be okay. For me this was a life lesson that I carry with me always...that no matter what struggle, set back, or failure happens, hard work, a hopeful attitude, and the acceptance of things beyond our control can make one stronger.

I know you enjoy exercising.  What it is about powerlifting and lifting a lot of weights that resonates with you?

Exercise is my therapy - -  It is the the one time of the day when I can relieve stress, feel empowered, and be my own superhero. I've always loved to run but it wasn't until college when I discovered weightlifting. Dumbbells and barbells were intimidating to me at first but over time, they became a staple of my routines. Now my heart is in Olympic lifting. The feeling of pushing my body through a clean or snatch is exhilarating.




Angela Coming Soon


Angela Coming Soon


Jae_020 copy black and white version.jpg






Bard College
National Academy Sports Medicine    CPT
National Academy Sports Medicine - Customized Integrated Injury Prevention Program
World Kettlebell Club Coach Certified
Blackbelt Tae Kwon Do  


what compelled you to pursue a career in personal training?

Initially I had dreams of working in multimedia design after graduating from undergrad school. I logged in long hours at a corporate design job, hunched over a computer with very little human interaction. It hit me quickly...this was neither the job nor lifestyle I craved especially since fitness had always been an integral part of my life and identity. I decided to make a career change, and worked as a trainer at a corporate gym. My parents – who are on the extremely conservative side and wanted me to work behind a desk for any established company– didn’t know about my career change for a long time.

How has fitness played a role in your life?

When I was growing up, sports like basketball, tennis, soccer, and tae kwon do had a huge impact on me.  As one of the only Asian American kids in the neighborhood, I was able to use sports to forge relationships and make friends. I also learned a lot about discipline, teamwork, and perseverance. To this day, they are still things I value in my personal life and work life.

Why did you choose to start j+k, and how did you get started?

Working at a corporate gym helped me understand what I wanted j+k to be, it was going to be the antithesis of that. I didn’t want people to feel like they were being herded into the same workout regimen because at the end of the day, people aren’t the same.  Their bodies aren’t the same. I wanted to offer training in a private and inspiring space that gave identities and bodies back to our clients. 

I also envisioned j+k offering a judgment-free environment, so that people could feel comfortable and confident working out. 


Both demand savvy problem-solving skills, the ability to find creative solutions, and an endless supply of passion. For an experienced designer it’s not just about making things look beautiful. He/she needs to assess clients’ tastes, preferences, and overall vision before producing results.  The same goes for fitness training to a certain degree…you listen to a client and what his/her goals may be. You consider their background and with all this information come up with a solution you’ll execute over the course of time.

In terms of your own workouts what are you doing these days?

Ironically enough I work with a mixed martial artist trainer to fine tune and learn the naunces of striking with both my hands, knees, elbows, legs and proper footwork.    It's been the most cathartic experience punching and kicking a pad.  I'm a firm believer in mixing things up so my body is always guessing. Sometimes a trainer needs a trainer....